Why I Started Tend
A note from Brenna
Hi, I’m Brenna. I built Tend because I couldn’t find it, and then I needed it.
For years I used the same cleaning company. They’d been coming to our home for most of my life, and I trusted them without thinking twice.
Then my cat, Jax, got seriously sick. He’d walked across a floor they had just cleaned and then licked his paws, the way every cat does. He needed IV fluids. He recovered, but I started reading labels.
I bought safer products and asked the cleaners to use mine instead. They said no. They told me what I’d brought wasn’t “real chemicals” and wouldn’t work.
That was the last time they cleaned my home.
So I learned to do it myself, and I did it for years. I learned the products, the surfaces, and the dilutions. I learned which products need time to sit and which surfaces can’t take an acid. I built a system: cloths that never cross between rooms, and a home that smelled like nothing at all.
Then I went through a really stressful period and couldn’t do it on my own anymore.
I went looking for someone who would clean the way I’d been cleaning, with my products and my system. I wanted someone who cared about health and wellness the way I did, who thought about what they were bringing into a home and not just how it looked when they left. There was nobody. I asked what was in the bottle and how the cloths were handled, and I couldn’t get an answer to either.
It felt like cleaning and wellness lived in two different worlds, and no one was bringing them together.
So the question became: if not me, then who?
How we clean
We’re transparent about what we bring into your home. Before you book, we send you our Product Transparency Guide. It lists every product we use and every ingredient in it, so you know exactly what we’ll be using before you say yes.
Our kit is simple and fragrance-free: Branch Basics, Branch Basics Oxygen Boost, Briotech hypochlorous acid, 3% hydrogen peroxide, citric acid and baking soda. No bleach, no ammonia, no quats, no synthetic fragrance.
Nothing crosses between rooms. Each area of the home has its own cloths, and every home gets a fresh set, laundered fragrance-free.
HEPA-sealed vacuums capture fine dust instead of pushing it back into the room.
We take the time it takes. Our products work by sitting on a surface, so our visits run longer than a typical clean. On purpose.
Real employees. Every Tend cleaner is a W-2 employee, background-checked, insured, covered by workers’ compensation and trained on our system from day one.
Who this is for
People who’ve had to become their own expert on what comes into their home. Families with kids who spend their days on the floor. Pet owners whose animals groom whatever they walk on. Anyone who wants to know exactly what’s being used in their home.
I’d rather look after the same homes for years than rush through as many as I can fit in a day. If that’s the kind of care you’re looking for, I’d love to hear from you.
Warmly,
Brenna